The Actual History
The garment industry in Bangladesh emerged as a cornerstone of the nation's economy following the country's independence in 1971. What began as a modest sector in the 1980s transformed into the world's second-largest apparel exporter by the early 2010s, employing over 4 million workers—approximately 80% of whom were women—and accounting for more than 80% of the country's export earnings.
This rapid industrial growth occurred against a backdrop of minimal regulatory oversight. Throughout the 1990s and 2000s, Bangladesh's garment industry developed within a regulatory environment characterized by lax building codes, inadequate safety inspections, and limited enforcement of labor laws. The government, eager to attract foreign investment and increase exports, maintained a hands-off approach that prioritized economic growth over worker safety and labor rights.
This regulatory deficiency manifested in a series of industrial disasters. In April 2005, the Spectrum Garment Factory collapsed, killing 64 workers and injuring 80 more. In February 2006, the KTS Textile Factory fire killed 65 people. In 2010, the That's It Sportswear factory fire claimed 29 lives. Despite these tragedies, meaningful regulatory reform remained elusive.
The culmination of this regulatory failure came on April 24, 2013, when the Rana Plaza complex in Dhaka collapsed, killing 1,134 garment workers and injuring more than 2,500. The eight-story building, which housed five garment factories producing clothing for major global brands, had been constructed with substandard materials, built on inappropriate land, and had three illegal floors added to its original design. The day before the collapse, large cracks had appeared in the building, yet factory owners, under pressure to meet production deadlines, forced workers to return the next day.
The Rana Plaza disaster represented the deadliest structural failure in modern industrial history and sparked international outrage. In response, two major international initiatives were launched: the Accord on Fire and Building Safety in Bangladesh, primarily signed by European brands, and the Alliance for Bangladesh Worker Safety, led by North American companies. These legally binding agreements mandated independent safety inspections, public disclosure of results, mandatory repairs, and guaranteed worker participation.
By 2018, these initiatives had inspected more than 2,500 factories, identified over 150,000 safety hazards, and remediated approximately 90% of them. In 2019, they were succeeded by the RMG Sustainability Council, a permanent regulatory body. The Bangladesh government also strengthened its labor laws, increasing minimum wages and easing union formation requirements, though implementation remained inconsistent.
Despite these post-disaster improvements, the Bangladesh garment industry continues to face significant challenges regarding worker safety, fair wages, and labor rights. The COVID-19 pandemic exposed ongoing vulnerabilities when Western retailers canceled approximately $3 billion in orders in 2020, leaving many factories unable to pay workers. While conditions have undoubtedly improved since 2013, the industry still operates within a regulatory framework that many critics consider inadequate for ensuring worker welfare and sustainable development.
The Point of Divergence
What if Bangladesh had implemented comprehensive garment industry regulations years before the Rana Plaza disaster? In this alternate timeline, we explore a scenario where a combination of domestic political will and international pressure led to meaningful regulatory reform in the mid-2000s, fundamentally altering the trajectory of Bangladesh's garment industry and potentially saving thousands of lives.
Several plausible catalysts could have triggered this divergence:
First, the 2005 Spectrum Garment Factory collapse could have generated greater domestic and international outrage. Perhaps more international media covered the disaster, or the death toll was marginally higher, creating sufficient momentum to overcome political inertia. In our timeline, this tragedy failed to catalyze meaningful change; in this alternate reality, it served as Bangladesh's watershed moment.
Second, key political figures might have emerged as champions for reform. Perhaps Sheikh Hasina, who became Prime Minister in 2009, made industrial safety a cornerstone of her early agenda, possibly motivated by personal connections to garment workers or recognizing the long-term economic benefits of a safer industry. Alternatively, a different political configuration in parliament might have enabled labor-friendly coalitions to advance regulatory legislation.
Third, international pressure could have intensified earlier. Major apparel brands, facing consumer boycotts after the 2005 and 2006 disasters, might have demanded better conditions from their suppliers. Or perhaps the International Labour Organization launched a more aggressive campaign targeting Bangladesh specifically, making preferential trade access contingent on improved labor standards.
Finally, grassroots labor organizing might have gained more traction. With greater international solidarity and funding, Bangladeshi garment workers might have organized more effectively, staging larger strikes that forced both factory owners and the government to negotiate meaningful reforms.
In this alternate timeline, these factors converged in 2007-2008, resulting in the passage of the Comprehensive Garment Industry Safety Act of 2008. This legislation established a robust regulatory framework that mandated structural inspections for all factory buildings, created an independent safety inspectorate with enforcement powers, required workers' safety committees in all factories, and established transparent mechanisms for reporting violations. Most importantly, unlike previous reforms that existed primarily on paper, this legislation included funding mechanisms and international monitoring to ensure implementation.
Immediate Aftermath
Initial Industry Resistance and Adaptation
The immediate reaction to Bangladesh's new regulatory regime was predictably contentious. The Bangladesh Garment Manufacturers and Exporters Association (BGMEA) initially opposed the reforms, warning that increased costs would drive production to competing countries like Vietnam, Cambodia, and Ethiopia. Many factory owners threatened to relocate or close operations entirely.
In the first year following implementation, approximately 8% of garment factories—primarily smaller operations with the most egregious safety violations—did indeed shut down, causing temporary unemployment for an estimated 50,000 workers. However, contrary to industry predictions of widespread collapse, most manufacturers grudgingly began compliance procedures.
The costs of implementation were substantial but not insurmountable. Factory renovations, safety equipment installations, and structural reinforcements required capital investments averaging $350,000 per facility for the larger factories. To ease this transition, the Bangladesh government established a Factory Improvement Financing Fund in partnership with the World Bank, providing low-interest loans for safety upgrades. Additionally, several European countries created a Transition Assistance Program that offered technical support and financial aid to facilitate compliance.
Brand and Retailer Response
Global apparel brands initially presented a divided front. Some companies—particularly those with stronger corporate social responsibility profiles like H&M, Inditex (Zara), and Marks & Spencer—embraced the changes and provided financial assistance to their suppliers. These brands recognized the marketing advantage of "certified safe" production and began featuring their compliance in advertising campaigns.
Other retailers, especially those competing primarily on price, initially sought to shift production to less regulated markets. However, this strategy complicated their supply chains and created new risks. By late 2009, most major brands had recommitted to Bangladesh, partly due to the country's established expertise, infrastructure, and capacity that newer manufacturing centers couldn't immediately match.
An unexpected development came when several major brands began offering slight price premiums for garments produced in fully compliant factories. This "compliance bonus" typically amounted to 2-4% above standard rates, but provided crucial revenue for factories investing in improvements. This practice, initially adopted by just a few European companies, gradually spread as consumer awareness increased.
Worker Conditions and Organization
For garment workers, the immediate effects were mixed but trending positive. The most visible improvement came in physical safety—emergency exits were cleared, fire suppression systems installed, and dangerously deteriorated buildings evacuated and repaired. Factory inspections, now conducted by a newly established independent agency staffed partially by international experts, identified and addressed critical structural issues in over 60% of facilities during the first 18 months.
The legislation's worker committee provisions also catalyzed significant changes in labor relations. Each factory was required to establish a Worker Safety Committee with democratically elected worker representatives. Though initially viewed with suspicion by both management and workers, these committees became important vehicles for addressing concerns without resorting to strikes. They also served as training grounds for worker leadership, creating a pipeline of experienced organizers.
Union membership, which had languished below 5% in the garment sector, increased to approximately 18% by 2010. The new regulatory framework made it more difficult for factory owners to terminate workers for unionization attempts, though intimidation tactics continued in more subtle forms.
International Perception and Market Position
Bangladesh's proactive regulatory approach generated positive international attention. Major newspapers published features on the country's "industrial safety revolution," and several documentaries highlighted the reforms. This positive coverage helped rebrand Bangladesh's garment industry from a symbol of exploitation to a model of how developing nations could balance economic growth with worker protection.
This improved reputation translated into tangible market advantages. By 2011, Bangladesh had slightly increased its global market share in garment exports to 5.1%, up from 4.8% in 2007, despite the higher production costs associated with compliance. European retailers in particular demonstrated a preference for Bangladesh's more regulated environment, especially as consumers became increasingly conscious of production conditions.
Long-term Impact
Transformation of the Bangladesh Garment Industry
By the mid-2010s, Bangladesh's garment sector had undergone a structural transformation that differentiated it from competitors. The initial wave of factory closures was followed by significant consolidation, as smaller, non-compliant operations were either acquired by larger groups or closed permanently. The number of factories decreased from approximately 5,000 in 2007 to about 3,800 by 2015, but total production capacity actually increased due to the emergence of larger, more efficient facilities.
This consolidation drove a shift toward higher-value production. With baseline safety costs now built into their business models, many manufacturers sought to escape the lowest-margin segments of the market by developing capabilities in more complex garments. By 2017, Bangladesh had established significant market share in technical sportswear, outerwear, and tailored garments—categories previously dominated by China and Vietnam.
Worker productivity also increased significantly. Better factory conditions, reduced turnover, and decreased production disruptions from accidents or labor disputes contributed to a 23% rise in per-worker output between 2008 and 2018. This productivity growth offset much of the increased compliance costs, allowing Bangladesh to remain competitive despite higher safety standards.
Perhaps most significantly, the disaster-prevention impact was substantial. In our timeline, over 1,500 garment workers died in factory incidents between 2005 and 2013. In this alternate timeline, that figure was reduced by approximately 90%, with the Rana Plaza collapse never occurring and only smaller incidents reported. This dramatic reduction in fatalities represented the most tangible success of the regulatory reforms.
Evolution of Labor Relations and Worker Empowerment
The most profound long-term changes occurred in the realm of labor relations. Union density in the garment sector reached approximately 35% by 2018, creating a more balanced power relationship between workers and management. The gender dynamics of this unionization were particularly significant—women, who comprised about 80% of the workforce, became increasingly represented in leadership positions, both in unions and on factory management teams.
This growing worker voice translated into wage gains. The minimum wage for garment workers, which stood at 1,662 taka monthly in 2006 (about $24), increased to 8,000 taka ($95) by 2018—a rate approximately 15% higher than in our timeline. Perhaps more importantly, the emergence of collective bargaining in the more unionized factories created wage differentiation based on skill and experience, establishing career ladders that had previously been largely absent.
The worker safety committees, originally focused narrowly on occupational hazards, gradually expanded their scope to address issues ranging from sexual harassment to transportation safety. By 2020, many had evolved into more comprehensive worker representation bodies, effectively functioning as "mini-unions" even in non-unionized factories. These committees provided important training for a generation of women in leadership positions, with significant spillover effects into other sectors and into the political sphere.
Global Ripple Effects on Supply Chain Governance
Bangladesh's regulatory innovations catalyzed changes in global supply chain governance. The success of the Bangladeshi model—demonstrating that stronger regulation need not destroy competitiveness—emboldened labor advocates in other manufacturing centers. Cambodia implemented similar legislation in 2010, followed by partial adoption in Indonesia in 2012 and Vietnam in 2014.
International brands, having adjusted to Bangladesh's requirements, found it increasingly difficult to justify lower standards elsewhere. By 2015, most major European and several American retailers had adopted global sourcing policies that essentially universalized the Bangladesh standards across their supply chains. These "Bangladesh Plus" standards became de facto industry requirements, effectively creating a form of transnational regulation driven by private governance.
At the policy level, Bangladesh's experience informed the development of the UN Guiding Principles on Business and Human Rights, adopted in 2011, and the subsequent legally binding treaty process. The Bangladesh model—with its combination of national regulation, international support, and private implementation—became a template for discussions of supply chain accountability in numerous industries beyond apparel.
Economic Development and Industrial Diversification
Bangladesh's GDP growth, which averaged 6% annually between 2000-2008, accelerated to approximately 7.5% during the 2010s in this alternate timeline—about 0.5 percentage points higher than in our actual history. This additional growth stemmed partially from the garment industry's increased value addition, but also from the positive spillover effects of improved governance in other sectors.
The reformed regulatory framework created the foundation for industrial diversification. Having demonstrated capacity for effective oversight in garments, Bangladesh attracted investment in adjacent manufacturing sectors, particularly footwear, light electronics assembly, and medical equipment. By 2025, these non-garment manufacturing sectors collectively account for approximately 35% of the country's export earnings, compared to less than 20% in our timeline.
The higher wages in the garment sector accelerated Bangladesh's demographic transition and urbanization patterns. As factory work became more remunerative and safer, particularly for women, rural-to-urban migration intensified. Dhaka's population reached 23 million by 2025, making it one of the world's largest cities. This rapid urbanization created infrastructure challenges but also concentrated economic activity that supported service sector growth.
Fashion Industry Transformation
The global fashion industry experienced substantial transformation in response to Bangladesh's changes. Fast fashion brands, whose business models depended on extremely low production costs, faced margin pressures as compliance became standard across producing countries. Some, like Forever 21, struggled to adapt and lost market share. Others, including H&M and Zara, accelerated their pivot toward more sustainability-focused business models, emphasizing quality and durability over pure price competition.
Consumer awareness about production conditions increased dramatically. The absence of major garment industry disasters after 2008 counterintuitively heightened attention to labor issues, as advocacy organizations shifted from crisis response to systemic change campaigns. By 2015, approximately 35% of European and 22% of American consumers reported considering production conditions in their clothing purchase decisions—roughly double the percentages in our timeline.
The most significant development came in supply chain transparency. In 2016, Bangladesh implemented mandatory digital traceability for all garment exports, requiring QR codes linking to production facility information. This innovation, initially resisted by brands concerned about proprietary supply chain data, became a competitive advantage. By 2022, "Bangladesh-style" traceability had been adopted by approximately 60% of global apparel trade, fundamentally altering information asymmetries between consumers and producers.
Expert Opinions
Dr. Nazma Rahman, Professor of Labor Economics at Dhaka University and former garment worker, offers this perspective: "The regulatory reforms of 2008 represented a crucial fork in the road for Bangladesh's development model. By choosing the path of higher standards rather than pure cost competition, Bangladesh established itself as the leader in what we might call 'responsible mass manufacturing.' The most profound change isn't visible in export statistics but in the generation of women workers who, protected by better conditions and represented by democratic institutions, have transformed not just the factories but Bangladeshi society itself. The ripple effects of women's economic empowerment—in fertility rates, educational attainment, and political participation—may ultimately prove more significant than the direct economic benefits."
James Morrison, Senior Research Fellow at the Institute for Global Labor and Human Rights, provides a more measured assessment: "Bangladesh's regulatory transformation certainly prevented thousands of deaths and improved millions of lives. However, we shouldn't romanticize the outcome. Garment workers in Bangladesh still earn wages that place them near the international poverty line, and many factories continue to evade full compliance through various subterfuges. What the Bangladesh case demonstrates is not that market-led development can be painless, but rather that intentional governance—with teeth—is essential for ensuring that economic growth translates into human development. The counterfactual scenario, where Rana Plaza and similar disasters continued unabated, would have been catastrophic not just for workers but ultimately for Bangladesh's export economy itself."
Eliza Park, former Chief Sustainability Officer for a major global retailer, adds a business perspective: "The Bangladesh regulatory model forced a reckoning within the fashion industry about the true costs of clothing production. For decades, brands had externalized safety costs, essentially receiving a subsidy through underpriced risk borne by workers. When Bangladesh eliminated that subsidy, it triggered a segmentation in the industry between companies willing to absorb those real costs and those seeking to avoid them. The resulting transformation has been painful for some business models but has ultimately strengthened the industry by aligning it more closely with evolving consumer values. The companies that thrived were those that recognized early that the Bangladesh approach would eventually become global and positioned themselves accordingly."
Further Reading
- Labor and the Global Supply Chain: Workers, Business, and Regulation in the Global Economy by Mark Anner
- Unraveled: The Life and Death of a Garment by Maxine Bédat
- The Sweatshop Regime: Labouring Bodies, Exploitation and Garments Made in India by Alessandra Mezzadri
- Garments Without Guilt? Global Labour Justice and Ethical Codes in Sri Lankan Apparels by Kanchana N. Ruwanpura
- Solidarity Transformed: Labor Responses to Globalization and Crisis in Latin America by Mark S. Anner
- Private Politics and Public Regulation: Strategic Interactions in Global Finance and Other Sectors by Henry Farrell and Abraham L. Newman