Scenarios about 'hallyu'
The Korean cultural wave that began in the late 1990s and expanded globally, encompassing K-pop, Korean dramas, film, cuisine, and fashion. Hallyu represents South Korea's transformation from cultural importer to influential cultural exporter, supported by government initiatives and digital technologies. In alternate history scenarios, different trajectories of hallyu might explore how Korean cultural influence could have developed under various political or technological circumstances.
What If K-Pop Never Became Global?
Exploring the alternate timeline where South Korean popular music remained a regional phenomenon instead of becoming a worldwide cultural and economic force.