Scenarios about 'influencer economy'
The influencer economy refers to the market system where individuals leverage their social media presence and personal brand to monetize their audience through sponsorships, product endorsements, and content creation. This phenomenon emerged in the early 21st century with the rise of social media platforms, transforming marketing strategies and creating new career paths outside traditional entertainment industries. In alternate history scenarios, the development or absence of the influencer economy can reflect different technological trajectories or media landscapes.
What If Instagram Never Succeeded?
Exploring the alternate timeline where Instagram failed to gain traction, reshaping the landscape of social media, visual culture, and the influencer economy in the digital age.