Scenarios about 'influencer marketing'
Influencer marketing is a promotional strategy where brands collaborate with individuals who have significant social media followings to promote products or services. This approach evolved from traditional celebrity endorsements but democratized through digital platforms, allowing content creators with niche audiences to monetize their reach. In alternate history scenarios, examining different trajectories of media development can reveal how influence, celebrity, and consumer culture might have evolved under different technological or social conditions.
What If Influencer Culture Never Developed?
Exploring the alternate timeline where social media evolved without the rise of digital influencers, fundamentally altering the landscape of marketing, entertainment, and online social dynamics in the 21st century.